Enhance the soft power to strengthen the enterprise culture construction doors

Date： 1970-01-01

Speaking of culture, which is a common theme. A country, a national culture, a national, ethnic culture, a business with corporate culture. As a business operator, of course, are more concerned about corporate culture. Corporate culture is to solve the problem of survival and development and to establish the formation of members of the organization are considered valid and shared basic beliefs and cognitive and common follow. Corporate culture embodies the core proposition of a business management and organizational behavior resulting. Now, with 90 groups gradually become the backbone of the doors of the enterprise level employees, corporate culture is very important.

Corporate culture and business are inseparable.

Theory of corporate culture has been introduced into China three decades, had said a long time, a lot of people's understanding of corporate culture are wrong and one-sided. In fact, the corporate culture and business has always been inseparable, from the actual operation of the enterprise culture worthless. Compared to Chinese enterprises adhere corporate culture, the birthplace of Japanese corporate culture practice, very few companies talk about corporate culture, they say more "philosophy."

First, each enterprise should have sought to have their own philosophy, including mission, vision, core values, and so, clearly defined business ideals, beliefs, values and work principles. Secondly, according to the acting philosophy, it is the most important. The final formation of the atmosphere and the environment, brand and image, is the corporate culture. The former determines the well-being of staff at all levels, engagement and creativity, which determines the majority of customer satisfaction, reliability and loyalty. Compared to other companies of Huawei, the biggest feature is the excellent enterprise "consistency", corporate strategy, systems, policies and effective management behavior, and the behavior of individual employees at all levels, and advocated the concept of enterprise are highly fit, so the reasons for success, is to "customer-centric" the core values at all levels to achieve the ultimate.

The doors of businesses how to promote the building of enterprise culture.

The building of enterprise culture is not overnight, it takes a long time is a process of accumulation. So the doors of businesses in the end should be how to build corporate culture?

First, the building of enterprise culture is principled, culture should be people-carrier, the first elements of a culture are generated and carried. Corporate culture of people not just refer to entrepreneurs, managers, is also reflected in all employees of enterprises. Building of enterprise culture to emphasize caring, respect, understanding and trust people. Forming a sense of community enterprises, first of all member companies have common values, have the same goal, to form centripetal force, in order to become a whole combat effectiveness.

Secondly, companies increasingly attach importance to corporate culture today, the differences in corporate culture is more likely to be remembered. Culture is in the historical process itself formed in organizational development, each company has its own historical traditions and operating characteristics, corporate culture to take full advantage of this construction has its own unique culture. Enterprises have their own characteristics, and is recognized by the customer to the forest enterprise is unique, have a competitive advantage.

On today's society more and more attention to soft power, the doors of businesses to really step into the market, out of a development of faster, better efficiency, and continuously improve the overall quality, so that the path of the coordination of economic development, we must spread and deepen corporate culture construction.

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